I sourced an infographic vector template from MacroVector and customized it to depict a courtroom for volunteer training purposes.
meals on wheels
birdie
Voices for Children
custom social media story icons
custom coffee sleeves
revamped business cards
Original
Original
Re-Design
revamped brand guidelines
Re-Design
custom infographic
marketing graphics social media brand identity brand strategy
Initially, my work with Voices for Children (VFC) was focused on creating print and digital graphics for the Marketing and Communications Department. This scope of work quickly changed as I was reporting directly to the Director of Marketing and Communications and began to help with more high-level campaigns, like annual fundraisers and branded programs. I assisted with strategy and art direction, helping the M+C team understand where visual communication can replace or augment long form copy. I also helped align the organization's overall visual aesthetic to utilize more of their brand colors and adhere to a set number of fonts to build cohesion, increase their brand presence and recognition, and build trust among their audience.
One of the larger projects I completed was to create an official brand guidelines document to replace VFC's previous a 5-page style guide. The final result was a robust 30+ page document with instructional copy for non-designers to understand both high-level and detailed design principals and comply with brand standards.
