marketing graphics social media brand identity brand strategy
My work with Voices for Children evolved from hands-on design support into a strategic, art-direction–led role. Partnering closely with the Director of Marketing and Communications, I contributed to high-impact campaigns and helped clarify how visual communication could replace or reinforce long-form messaging.
I also refined the organization’s visual system to improve cohesion, recognition, and trust, culminating in the creation of a comprehensive 30+ page brand guidelines document that enabled consistent, accessible brand application across teams.